In this blog post, we share some observations of the Lync room video conferencing market in 2016. Skype for Business (formerly Microsoft Lync) is rapidly becoming the platform of choice for organizations looking at a Unified Communications solution. Video Conferencing with Microsoft Lync or Skype for Business is one of the features that are bringing more traction and attention to Lync. Recently, more and more organizations are thinking of bringing Lync to their conference rooms to replace the disparate, bulky, expensive, and outdated video and telepresence systems in favor of a unified video conferencing experience with Lync on the PC, laptop, smartphone, and tablet.
The Lync Video Conferencing Systems Market is Booming
The massive growth in demand for Skype for Business video conferencing systems reinforces the importance of extending Skype for Business or Lync to the conference rooms. The impact of deploying Microsoft Lync Room Video Conferencing systems not only increases user productivity, enhances internal and external communication, and reduces travel costs, but also fully unifies the Unified Communications and Collaboration experience across the organization, and across all devices. Lync Room Systems are no longer limited to what Microsoft and its partners have to offer, more startups are leveraging this market trend and are competing to win market share.
Market Solutions for Lync Interoperability with Legacy AV Systems is Expanding
Organizations are not willing to invest more money on interoperability hardware or software media gateways to connect their legacy video conferencing equipment with their Lync infrastructure. Legacy systems in the conference room that cannot do Lync integration out of the box will not be able to make/receive calls to and from Microsoft Lync users or other Lync Room Systems. This is when companies look for solution to achieve this interoperability.
Having two disparate systems requires a massive investment in media gateways, licensing, maintenance, and IT overheads. Organizations simply want to adopt a native Lync Video Conferencing solution to leverage their Microsoft Lync/Skype for Business infrastructure investments and have a Lync experience in the meeting room similar to that of the PC or laptop. After working with temporary solutions for a while, replacing those legacy systems with Skype-enabled solutions becomes an attractive alternative.
Price is Holding Back Organizations form Adopting Lync Room Systems
When organizations start to look for a Lync or Skype Room solution, they are faced with two challenges. The Cost of those systems and the integration they offer with their existing audio/video gear. These two challenges hold users back from extending Lync/Skype to their video conference rooms. The existing Lync Room Systems in the market offer an over-priced combo of Microsoft Lync Room System edition with interactive boards, webcam, and audio systems. These systems are not ready to be customized, and are very expensive, and do not work for all rooms. Simply, one size does not fit all.
DIY Solutions Do Not Work Well
Because of the high price of Lync room system solutions, some users choose to go with DIY solutions and end up connecting a laptop or a PC to a display and use a Lync or Skype for Business account to make video conference calls. However, those experiences don’t live up to the level of required quality of the meeting room experience because it lacks many features that a Skype-enabled conference room should have. have. Some reasons why this setup does not pretty well for everyone:
- No fixed room identity (No specific Lync account for the room, user would use their own Lync accounts to sign in)
- PCs operating system maintenance and updates
- Lack of enterprise-grade management for the DIY conference rooms since all are using dedicated PCs
- Issues related to connected peripherals like camera and speakers and switching between multiple devices
- Shabby user experience of the desktop Lync client in the meeting room.
- PC control is limited to one meeting participant and there must be a meeting moderator to control the meeting
Introducing Cequens Room 4
Room 4 (formerly Vytru RVC3000), the new Room Video Conferencing system for Microsoft Lync and Skype for Business is a Lync Video Conferencing system that runs Room 4’s full-featured software that delivers an unmatched Lync/Skype for Business experience for the meeting room while reserving the same Lync or Skype for Business user experience. Room 4 is extremely simple to setup, very easy to use, and can be customized and integrated with USB Video Cameras, USB audio systems, and a wide range of TVs, Touch Displays, or Interactive Boards. Room 4 re-imagines “Do-IT-Yourself” by providing you with a base system with unlimited integration and customization options.
Room 4 allows you to cut down the associated cost of adopting Lync Room Systems by leveraging existing audio and video gear and customizing systems that suite your needs.